Mal has twenty-five years’ history of creating technology products for property professionals. One of the launch team at Primelocation.com in 2000, leaving only after its £48m exit, he was then the first, pre-revenue Sales Director at Zoopla when it launched in 2008, driving its initial multi-million-dollar ARR.
Having since run a successful consultancy for startup / scaleup proptech businesses, he launched ModelProp AI in 2023, focused on harnessing AI to help property professionals win more market share and improve productivity.
Agentic AI and the End of the Marketplace as We Know It?
As Agentic AI evolves, real estate marketplaces could be facing their most profound disruption yet. If AI can autonomously pull, interpret, and act on data directly from vast data lakes—without relying on traditional UI or manual input—the entire premise of the modern marketplace is up for grabs. Why rely on structured listings, search filters, or per-agent CRM integrations when an AI can instantly surface the right property, predict intent, and initiate transactions? In this session, we’ll explore how marketplaces risk being disintermediated—or radically transformed—by AI that doesn’t play by today’s rules. Portals, aggregators, and listing platforms beware: the next wave of competition might not have a website at all.
